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Brand identity & motion studio

Brands that look as good as the product works.

I design brand identities, logos and motion for startups, SaaS and growing businesses — from the first sketch to the brand book your team actually uses.

Book a free call → See the work
FOCUS conference booth

Selected work

Recent identities

FOCUS healthcare SaaS brand identity

FOCUS

Healthcare SaaS

Identity, brand book, pitch deck and explainer for an AI front-desk assistant for clinics.

IdentityGuidelinesDeckExplainer
aijobs.ai logo and identity

aijobs.ai

AI job platform

Logo, identity and explainer for a job board dedicated to AI roles.

LogoIdentityExplainer
Denova app brand concept

Denova

SaaS concept

A self-initiated brand and promo video for a scheduling SaaS.

IdentityPromo video
Packaging design

Packaging systems

CPG / beauty

Packaging and labels that stay on-brand from the shelf to the unboxing.

PackagingLabels

Services

What I do

One designer from logo to launch — so every touchpoint feels like one brand.

01

Brand identity

A complete visual identity built around your story: logo suite, colour, typography and the rules that hold it together.

  • Logo suite & icon
  • Colour & type system
  • Brand guidelines
  • Source files (AI, Figma, PDF)

From $1,200

02

Logo design

A distinctive, hand-drawn mark that works from an app icon to a billboard.

  • 3–4 concepts
  • Revisions
  • Colour & mono versions
  • Favicon & social avatars

From $450

03

Brand guidelines

Clear, scalable rules your team can follow without a designer in the room.

  • Logo usage
  • Colour & type
  • Layout & imagery
  • Templates

From $600

04

Motion & explainer video

Logo animations and short explainer videos made in After Effects that make the product click.

  • Logo animation
  • 30–90 s explainer
  • Social cut-downs
  • Voice & sound

From $800

Process

How we work together

  1. 1

    Brief

    We talk business, audience, competitors and the references you like.

  2. 2

    Concepts

    3–4 hand-sketched directions. You pick the strongest one.

  3. 3

    System

    Type, colour, patterns and real-life applications around the logo.

  4. 4

    Handover

    A brand book and all source files, ready for your team.

“Sergiy took our rough idea and turned it into a brand our customers instantly trust.”

Client review — Upwork · 5.0

FAQ

Good to know

How long does a brand identity take?

Usually 2–4 weeks from brief to final files, depending on scope and feedback speed.

Do I get the source files?

Yes — AI, Figma and PDF, plus PNG/SVG exports for web and print.

Can you animate the logo or make an explainer?

Yes. Logo animation and explainer videos are made in After Effects as part of the same brand system.

Have a brand to build?

Tell me about your company and your deadline. I usually reply within a few hours.

Book a call →