Why your SaaS logo has to work at 16 pixels

Most people will first meet your brand as a tiny browser tab or an app icon, not a big hero logo.

Design for 16 px first

I start every logo by checking it at favicon size. If the idea still reads there, it will work everywhere else.

Simplify, then add character

Remove every detail that disappears at small sizes, then put personality back through proportion and rhythm rather than decoration.